Fashion Industry Trade Associations

              When launching a clothing brand, it is important to research what are the factors andinfluences for both the consumers and the industry. That is why it is smart to think about aligning yourself or becoming a member of a registered trade association.  Not many people understand what exactly a trade association is or what do they do. So to better understand and put things in perspective, lets define what trade association is.

             “A trade association, also known as an industrytrade group, business associationor sector association, is anorganization founded and funded by businessesthat operate in a specific industry. An industry trade association participates in publicrelations activities such as advertising, education, politicaldonations, lobbying and publishing, but its main focus is collaboration betweencompanies, or standardization. Associations may offer other services, suchas producing conferences, networking or charitable events or offering classesor educational materials. Many associations are non-profit organizations governed by bylaws and directed byofficers who are also members”.

            For this I recommend doing a local search of trade groups in the area. Depending on your location and particular business structure, there are many organizations to choose from. I also recommend researching the apparel and textile industry database for the list associations and organizations that are available.  Also attending fashion trade shows provide another avenue for you to network and become familiar with some of these organizations.  Trade shows such and Sourcing at Magic and Project are some of the industry leading shows that is highly recommend for starters. 

            For this I decided to follow and in the future become an affiliate member of American Apparel& Footwear Association (AAFA). The American Apparel & Footwear Association (AAFA) is the national trade association representing apparel, footwear and other sewn products companies, and their suppliers which compete in the global market. Their mission is to promote and enhance its member’s competitiveness, productivity and profitability in the global market by minimizing regulatory, legal, commercial, political, and trade restraints.  They focus on issues such as international trade, product safety, social responsibility, customs& Logistics, intellectual property and more importantly sustainability.

            They also offer four different kinds of memberships.  These four types include different membership benefits that are specific to your business. These types are General Member, Affiliate Member, International Premier Member and International Associate member.  A reason why I chose this organization is the fact that AAFA is the leading voice for the U.S. apparel and footwear industry in Capital Hill and around the world. But again it all depends on how you want to structure your business.