A Mishka Bear With A Firm Grip In Street Fashion

Mikhail Bortnik is the man behind the bear branded fashion MISHKA NYC. Born as a Russian/Ukraine native, Mikhail made his way to the big apple at the age of one. Brooklyn became Mikhail’s new home and has been living there ever since.  Before starting his fashion brand, Mikhail took a lot of his inspiration from comics, music like punk rock, metal and Hip-Hop with his love of horror movies and its pop art associated with it.

This love and obsession turned into doing art and design work for Marvel Comics, creating advertising for companies and helping publish children’s book. This exact skill and experience is what Mikhail brings to the table as the Creative Director for Mishka NYC. The significance behind Mishka is quite intriguing as the word means Bear in Russian. Created in 2003, what started as a graphic t-shirt company grew into one of the elite street-wear brands we see today.  The Mishka brand has used the web more effectively than any other street-wear company in the industry. 

This success is part in due to its blog, the Bloglin, which gathers up more than 7,000 unique visitors a day. This blog hosts mixtapes for up-and-coming artists, which showcases their talent and skills. With this comes an underground and commercial fan base. Nowadays the brand is being recognized for the pop art toys it makes and its grotesque band of characters that appear on its fashion designs. Its most recognizable logos contain either the bear with a king’s crown or a comic art-looking bloodshot eye.  

As fan myself, I own two of their exclusive New Era59Fifty fitted hats, one to which I remixed and studded up as part of my CONJUR3 clothing line, that will be debuting later on this year. When you get a chance go check out some of their collection. As always, its is a pleasure writing these blogs for you and if you have any ideas, questions, or suggestions don’t hesitate to leave a comment below.  

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