Don't Trust Anyone

            That’s right. But this isn’t about me ranting on conspiracy theories, or how you feel about your confidence or reliance on integrity...

strength, ability, or surety on someone. What I am talking about is the DTA Posse that is responsible for one of the hottest cult-favorite street-wear brands that is out right now. DTA, which stands for “Don’t Trust Anyone”, is not just about flashy edgy trends and controversial designs. DTA had a far deeper purpose and created a more diverse culture that represents being part of not just in the world of fashion, but making contributions in having their own competing skateboarding team, while also dabbing into motorsports scene.

         Johan “Yo” Esbensen is the founder and president behind the street-wear label Rogue Status/DTA Posse. The story behind this DTA label is about the reflection of what “Yo” felt, when he moved from New York to California. Just as anybody who moves drastically from one state to another, to which I myself can attest to, it is hard to find new people who you could trust. This is what sparked “Yo” with the idea of the brand.  “Yo describes Don’t Trust Anyone as an ideology to dig deeper and question things, and not just take everything at face value”. 

        A lot of people know this exact feeling and understand and go by this ideology, so it is no wonder why DTA is becoming one of the most popular street-wear clothing brands in the market. It also helps that he has a business partnership with Travis Barker from Blink 182, and Rob Dyrdek who owns the popular street-wear brand DC Shoes, host several TV shows and sponsors many events. This type of co-ownership allows for stronger financial and distributional resources. With this multiple platform distribution as their resource, the DTA label was able to sell and distribute their products in websites such as DRJAYS.com, Karmaloop.com, Zappos.com, and physical stores in the malls such as Pacsun, Moose, Tilly’s, Active, LIDS and others.