Imagine combining science and art together to express a cool story. Now take that story, some of that cool, abstract museum art and combine it with fashion. ImaginaryFoundation would be that fashion label to take such an approach. See imaginary foundation builds its brand experience by having...
Imaginary foundation is all about creativity, imagination and trying to push those boundaries of the human mind. The value I see is the unique use-ness of imagination and creativity in their designs, and creating a charged atmosphere for its members. At physical locations, the experience is more like science meets an art gallery museum. The online store focuses on the imagery and makes the products easy to look and access. Imaginary Foundation has a strong sense of community through free inquiry, creativity, and the experimental spirit.
The
Imaginary Foundation is not just a fashion brand, but also a group of people
performing experimental researches on new ways of thinking while
using the power of the imagination. Avoiding direct publicity, the team has
sought clothing as an unlikely vehicle for bringing their ideas beyond the
academic realm and into popular culture.
From this a philosophy formed an imagination as a fundamental basis to
all learning, using art as a model of integrating vision, imagery, structure
and materials. So my fashionistas, if
you’re looking for a creative clothing line that’s different than any other
brand that is out right now, then Imaginary Foundation is the fashion label to
look for. This Switzerland born clothing line relies on it’s belief that humans
are limitless and have an unlimited vast of imagination. In fact, the creators
believe “what makes true vision is the poetry of life and therichness of nature”.
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